• Setery


Do you ever find yourself in front of your closet and don’t know what to wear? Especially in the business context you are insecure which outfit is appropriate? What are your key concerns when you are in front of your wardrobe? Your work environment? Your business partners? Your colleagues? Stereotypes?

How about wearing something you feel perfectly comfortable in, that fits your style and taste and prepares you for every occasion.

Hi, I am Hanna and I found myself in that situation many times. I started thinking, there must be a better solution than worrying every morning to find the perfect outfit. I am not a designer or ever worked in the fashion industry before. My starting point is out of the perspective of an unsatisfied customer. I am a business psychologist and worked in HR Consulting and market research in the technology environment. I always dreamed about founding my own business one day. And here we are, I founded the online fashion label SETERY and created a business capsule wardrobe.

SETERY stands for sustainable, effortless and minimalistic fashion for the modern woman.

You can create your own individual capsule wardrobe - a wardrobe of timeless garments that can all be combined with each other. From a formal business set, to a smart casual, or elegant look - any style is possible. SETERY is as flexible as your everyday life and can be adapted to your experiences and challenges at any time.

The SETERY collection starts with 10 pieces and 5 colours to create 50 different outfit combinations.

SETERY dissociates itself from the conventional fashion labels with weekly changing collections or extravagant high fashion with little everyday usability. In times of oversupply and fast-moving fashion goods, SETERY wants to take the complexity out of everyday life of its customers. SETERY’s goal is to manufacture clothes that are developed as close as possible to the needs of the customers and are produced in a resource-saving way for humans, animals and the environment.

© SETERY GmbH, 2019