• Setery

Get to know our gorgeous model, Joyce!

Joyce Almeidah talks about her career as a model, her wardrobe and her future plans




We are starting a blog series, talking to awesome women about their life, their career and their passion for fashion. Thank you Joyce for the great afternoon!


What makes you laugh?

I am laughing a lot and I love to laugh. My husband and I can laugh a lot about ourselves. In Brazil it is more common to laugh about many simple things and you don’t take yourself to serious. I like this attitude.


How would you describe your personal style?

Very simple I would say. I would describe myself as minimalist. A couple days ago, I saw a documentary about minimalism, well they are really minimalists. I wouldn’t describe myself as that consequent. But for a person who is working in the fashion industry for over 10 years now, I really don’t own that many clothes. I gave them away when I didn’t wear them for one year. My sister from Brazil visited me last year and she was so disappointed when she looked into my wardrobe (laughs).


What is your favorite look?

I love to wear a good fitting high waisted jeans with a basic T-Shirt or Pullover with a very cool statement jacket. In my opinion, a jacket is a key piece which makes the most out of a simple outfit.


How do you integrate a sustainable lifestyle in your life?

I would say it starts with little things like separating the garbage. My husband is even stricter than me regarding sustainable fashion. He buys his cloth only from sustainable brands. I would also like to consider this topic more often in the future. That is why I am really looking forward to work with SETERY, because I love the idea of a sustainable business capsule wardrobe.


How did you start your career as a model?

When I was a child I always liked to dance. Everything that involved dancing, like ballet or jazz - I did it. I Also got the opportunity to teach children in ballet, when I was a teenager. Actually, it was my mentor from the dancing studio who connected me to the world of modeling for the first time. She told me that I should see the well-known model scout, Dilson Stein, who was visiting my hometown. He was the guy who discovered Gisele Bündchen. All the girls from my hometown Gurupi went to the event and wanted to have a chance to be scouted by him. I was one of the lucky girls who got selected by Dilson to go to a modeling audition in Sao Paulo. At this time, I already started studying dentistry, but I thought I should take the opportunity to leave my hometown and try to start a career as a model. I was in Sao Paulo for 9 months, but it didn’t go well, that’s why I traveled back to my family in Gurupi. After my time in Sao Paulo I couldn’t go back to my studies and I realized that I didn’t want to stay in Gurupi for the rest of my live. That’s why I decided to go back to Sao Paulo to become a model. This is how my journey as a model started. It wasn’t my dream, but it has become my profession.


What was your first model job in Sao Paulo?

My first job was a great experience I will never forget about. I worked for a showroom with a lot of interesting and well-known designers. This opportunity offered me a very intense way into the whole fashion and model industry. I was 18 years old and new in the city and luckily, I met Jessica and Paula who also worked in the showroom as models. We became best friends then and we still are until today. This is why that first job is so special to me.


How did your model career develop over time?

Sao Paulo is a great city to work as a model, but it is also a very tough job. In Brazil I developed myself more into the direction of acting, to gain more confidence in front of the camera and to expand my portfolio in general. That’s why I invested in acting lessons, which helped me a lot to bring my career to the next level. Besides my model jobs, I also played some roles in Brazilian movies and TV advertisements. Four years ago, I moved to Germany and mainly work as a model. Besides that, I am learning German and I feel confident to take the next step in my career. I am super curious to see and experience the world on the other side of the camera. I am preparing myself to start studying "Directing Film and Television" here in Munich.


Tell me about the one thing in your life you’re the proudest about?

Learning German and really realizing that I actually understand German, that makes me feel very independent and sophisticated. I am really proud of the small things, like doing important phone calls in German without any help of my husband. Learning German is very difficult and I am proud that I managed to learn it quite quickly. It opens me new opportunities here in Germany, like studying "Directing Film and Television".


What advice would you give your 15-year-old self?

Don’t worry too much. I always was the “good girl”. I was very well-behaved and did exactly what my parents wanted me to do. I tried to be accepted and liked from everyone. I would advise “little Joyce” to not worry that much, everything will be alright.


Hanna Greis


© SETERY GmbH, 2019